Who we serve

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We serve a wide variety of people up and down the country, all of whom have different needs at different times.

No two customers are the same. The Mum taking out a loan to fix a washing machine in Bristol has very different needs to the builder using The Money Shop in Birmingham to send money home to Poland.

But there are also clear similarities. For one, our customers tend to be underserved and often excluded from mainstream banking services. And two, they all want easy access to simple products on fair and transparent terms.

Our goal is to cater for the wide variety of customer needs in a convenient and accessible way. We want to build trusted, quality brands that customers will want to return to whenever they need simple, everyday financial services.